E-Book: Informational Marketing for the Eye Care Professional from Dr. Jeffrey Lewis

Informational marketing is a strategy that lines up very well with what service professionals in the eye care business do—we want to get patients, remind them to get checked up, and let them know the full range of services we provide. And the Internet provides just about all the ways you can imagine of optimizing that strategy, via your website (keywords and local searches) and email newsletters (analytics and smart segmenting to patients). When initially getting into the business of eye care, you may never have thought about how best to market your business. But I hope I’ve shown that it’s well worth putting informational marketing principles into good practice via the Internet. You’ll get more patients, they’ll be faithful to you, and they’ll make appointments Informational marketing is a strategy that lines up very well with what service professionals in the eye care business do — we want to get patients, remind them to get checked up, and let them know the full range of services we provide. And the Internet provides just about all the ways you can imagine of optimizing that strategy, via your website (keywords and local searches) and email newsletters (analytics and smart segmenting to patients). When initially getting into the business of eye care, you may never have thought about how best to market your business. This book will show that it’s well worth putting informational marketing principles into good practice via the Internet. You’ll get more patients, they’ll be faithful to you, and they’ll make appointments regularly to see you.